The Director

Photo of Diego holding a lightbulb up symbolizing creative ideas

Elevating Design, Culture, and Creative Standards


My leadership style has been forged through years of designing, strategizing, and mentoring. I’ve learned that effective creative direction is all about a balance of vision, the patience to teach, and leading by example. My role is to discover potential, raise the creative standard in any organization I’m a part of, and guide teams toward work that is both inspired and effective.

Across various agencies, I’ve transformed the standard of creative output to clients, the internal brands of those companies, and how the company views design itself. I see myself as a sort of ambassador, representing creative thinking and problem solving. For the teams I lead, I build environments where people grow sharper and are constantly challenged to seek excellence.


Creative leadership is about developing a space where great work can happen. I lead by asking the right questions, providing guidance, and setting standards that elevate the craft. The best creative directors cultivate trust, inspire growth, and protect the integrity of the work. That’s how I lead through clarity, example, and transformation.


  • Building My First Ever Brand Identity

    Building My First Ever Brand Identity

    I created Metallic Products’ full brand system, building the identity, website, catalog, and sales tools… helping a small distributor stand out and laying the foundation for growth that reshaped the company’s trajectory.

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  • Translating Purpose Into a Brand Identity

    Translating Purpose Into a Brand Identity

    I helped translate Tricia Heng’s vision into a cohesive brand system, unifying multiple programs under one identity and contributing a lasting piece to a legacy built on service and purpose within the community.

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  • Evolving a Brand Focused on Safety

    Evolving a Brand Focused on Safety

    I pushed Regal Products into a modern, scalable brand system. I redesigned logos and redesigned packaging in a transformation the CEO called one of the company’s most meaningful evolutions.

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