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Translating Purpose Into a Brand Identity
I helped translate Tricia Heng’s vision into a cohesive brand system, unifying multiple programs under one identity and contributing a lasting piece to a legacy built on service and purpose within the community.
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Evolving a Brand Focused on Safety
I pushed Regal Products into a modern, scalable brand system. I redesigned logos and redesigned packaging in a transformation the CEO called one of the company’s most meaningful evolutions.
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Leaving My Mark on Tampa
I created the brand identity for Business Watch Tampa, giving the initiative clear visuals and messaging, strengthened communication, and supported the police department’s citywide safety mission.
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Building My First Ever Brand Identity
I created Metallic Products’ full brand system, building the identity, website, catalog, and sales tools… helping a small distributor stand out and laying the foundation for growth that reshaped the company’s trajectory.
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Elevating Design Quality & Culture
I built a one on one mentorship system for The Modern Firm’s design team, strengthening their process, creativity, and UX skills… leading to multiple award winning legal websites that elevated the agency’s reputation.