The person I am shapes how I work
My name is Diego. I’m a husband, father, and friend with a lifelong obsession for all things creative. How creativity shows up in everyday life fascinates me. It’s never been a phase for me… it’s been the rhythm of my day to day. As a kid, I built worlds out of Lego and clay. As a teen, I explored self-expression through acting and graffiti. Today, it’s photography, audio, and storytelling in every form.
That creative curiosity shapes how I live, not just what I make. I see creativity as a way of being… an intentional, aware, and inspired approach to life. It guides how I raise my kids, nurture my relationships, listen to others, and make my work happen. I’m don’t chase perfection, but I definitely chase excellence. I strive to create work and memories that linger and leave a mark on those around me.
My Personal Ethos
My personal ethos is a self-reminder to stay curious, lead with heart, grow through every experience, and live in a way that leaves something meaningful in each interaction I have in my personal and professional life. It’s the foundation of who I am as a designer, creative director, and mentor.
Live
Choose authenticity. Do what makes you feel alive. Leave no room for regret and own your choices.
Love
Invest in relationships that add peace, joy, pleasure, and purpose. Nurture them with intention.
Learn
Seek understanding of self and the world around you. Stay curious and evolve at each stage.
Leave a Legacy
Live and lead in a way that outlasts you. The imprint you leave is what lives on when you’re gone.
Moments with My Favorite People
Home is where my best stories start. I share it with my wife, Gwen, and our two kids, Gianna and Joshua. We’re a grounded, growing crew who love good food, long drives, and movies/shows that make us feel. Our life is built on calm routines, deep talks, and real laughter. And cookies… Gwen’s obsessed with baking stuff.


