She is a leadership coach and entrepreneur who works with women building businesses and lives aligned with their gifts, values, and priorities. Her work blends emotional insight with practical strategy, helping clients take action, build confidence, and create meaningful impact across career and personal life. The website needed to feel expressive and energetic, using her presence and personality as the foundation of the experience.
She wanted the site to feel just as personal as the signature-based logo design, which meant putting her photography front and center without letting the layout compete with it. I built a clean structure that let rotating hero images, type, and photography introduce color and energy naturally, while keeping the overall framework simple and flexible. The result was a bold, personality-driven website that felt true to who she is and supported the larger brand system we were building.
The email design would go onto set the pace for her digital and email communication. The idea was to bring in the vibrant color palette, put her photography to good use, and allow that spark that she was known for to really come through.
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