By this stage, we had established a logo design for the company and various pieces of brand and sales collateral. The next big step was the website.
This marked my first experience designing a real-world company website, and it came with its share of hard lessons. I made mistakes, reworked decisions, and spent many late nights fixing missteps. Every hour invested, though, became foundational to the way I approach design and problem-solving today.
While the site has its flaws, what it got right was cohesion. It aligned clearly with the brand we were building and helped Metallic Products stand apart in an otherwise stale, uniform industry. The photography played a major role in that. All imagery was shot and edited by me, presenting aluminum and galvanized materials in a way the industry hadn’t seen before. The site reflected the design trends of its time, but it remains meaningful to me because of the role it played in shaping my professional path.
If you’d like to learn more about my time at Metallic Products, my first role as a graphic designer, click below to view the full case study.If you’d like to learn more about my time at Metallic Products, my first role as a graphic designer, click below to view the full case study.
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