Bloom Family Law works with people navigating divorce, custody, and other major family transitions where the legal and personal stakes intersect. Their approach is rooted in meeting clients where they are and helping them move forward without feeling overwhelmed or alone. For the website, the goal was to create a sense of calm and trust while avoiding the cliche visuals common in this legal space.
Awarded the 2025 Award of Distinction by The Communicator Awards.
AVA Digital Awards Platinum Winner in 2025.
Awarded the Legal Standard of Excellence 2025 by The Web Marketing Association.
My involvement began with the design call, where I took in Bloom’s goals and preferences and crafted a focused visual direction for the site. I set the structure, emotional tone, and aesthetic references, then guided the designer Johara Marie Balahim through wireframes, art direction, and rounds of refinement to shape the final execution. The finished site captured Bloom’s vision in a clear, human way and went on to win multiple awards after launch.
This work was completed as part of my role at The Modern Firm, where I led the creative direction and user experience strategy for the project. Development, copywriting, and project management were handled collaboratively by the TMF team. To learn more about my time at The Modern Firm, view the full case study.
More of My Work at TMF
