Olvera Hall & Sillers works with families navigating estate planning, probate, and trust administration during deeply personal life transitions. Their approach centers on listening first, helping clients understand their options, and staying present beyond document creation as plans are carried out over time. For the website, they needed a design that felt calm, confident, and reassuring while reflecting the firm’s thoughtful, people-first identity.
Awarded the Legal Standard of Excellence 2025 by The Web Marketing Association.
I stepped in during the design call to absorb how the firm wanted clients to feel and translate that intent into a focused visual direction. I set the structure, tone, and aesthetic framework and guided designer Johara Marie Balahim through art direction and refinement, anchoring the experience around a strong, immediate visual focal point. The finished site delivered a distinctive, editorial-style presence and went on to win an award after launch.
This work was completed as part of my role at The Modern Firm, where I led the creative direction and user experience strategy for the project. Development, copywriting, and project management were handled collaboratively by the TMF team. To learn more about my time at The Modern Firm, view the full case study.
More of My Work at TMF
