UX Strategy & Art Direction for an Employment Law Firm

Employer Solutions Law

Mockup of Employer Solutions website

Employer Solutions Law works with employers across Washington who need guidance navigating labor, compliance, and regulatory challenges in complex, fast moving industries. Their approach is proactive and practical, helping business owners stay protected while keeping their focus on growth and operations. For the website, they needed a look that felt professional and credible while introducing enough personality and visual interest to stand apart in the employment law space.

Phone mockup of Employer Solutions website

My involvement began with the design call, where I translated their positioning and goals into a clear visual strategy for the site. I set the structure, tone, and aesthetic direction, including the hero concept built around a symbolic puzzle, and guided designer Marc Gabrielle Laurio through wireframes, art direction, and refinement. The final site delivered a confident, modern presence that balanced neutrality with character and became the foundation for future brand work.

Mockup of Employer Solutions website

This work was completed as part of my role at The Modern Firm, where I led the creative direction and user experience strategy for the project. Development, copywriting, and project management were handled collaboratively by the TMF team. To learn more about my time at The Modern Firm, view the full case study.