Roy Ginsburg, J.D. is a long-standing client of The Modern Firm who works with attorneys planning practice transitions, valuations, and succession strategies. His work focuses on helping lawyers think clearly about exit planning and long-term legacy, balancing practical guidance with strategic foresight. The website needed a full redesign that modernized the experience while preserving years of built SEO equity and reinforcing Roy’s credibility, clarity, and authority.
Awarded the Consulting Standard of Excellence 2025 by The Web Marketing Association.
I began with the design call, translating Roy’s goals and constraints into a clear visual and structural direction grounded in strategy rather than surface change. Because this was a redesign, my wireframing and content flow work was critical, ensuring every existing message was respected, reorganized, and improved without disrupting search performance, then carried through art direction and refinement with the designer, Johara Marie Balahim. The final site delivered a smoother, more confident experience that honored the original foundation, exceeded client expectations, and went on to win an award after launch.
This work was completed as part of my role at The Modern Firm, where I led the creative direction and user experience strategy for the project. Development, copywriting, and project management were handled collaboratively by the TMF team. To learn more about my time at The Modern Firm, view the full case study.
More of My Work at TMF
