Mentoring Articles

“Have you heard that saying that goes ‘A recommendation is the best form of advertising’? It is so true, and Metro Life Church is so thankful for the recommendation that led our team to Diego. We did not know where to begin in our search for a designer who could create a new logo for our church. Of the several designers we met with, our very first meeting with Diego separated him from the field. Diego’s ability to hear our team’s desires and capture the hopes and expectations for this project made for a truly pleasurable collaboration. His design process and use of virtual meetings (by way of PowerPoint presentations accompanied by audio messages) made having discussions among our team easy, as we were all able to participate in the design process regardless of our varied work and travel schedules. But the greatest testament to Diego’s professionalism and commitment to the project before him was his continued creation of quality options even after our team did not take his presented recommendation during the first round of three presented schemes. When we chose his second option, his effort to satisfy our selection by creating an outstanding product was impressive. We are excited about the final logo design and branding guidelines created and look forward to showcasing this important element in our publications and advertisements.”

David Roman

Associate Minister

Metro Life Church

“Diego is not only a professional at what he does, but he is a great human being. I recommend Diego to any business owner, entrepreneur, or dreamer. Diego helped me design my company logo Goalview.net, business cards, website layout, and taught me how to operate my own website. Thank you, Diego, for all your work.”

Mauricio Baena

Owner & Founder

Goalview

“Diego was an absolute pleasure to work with, and we hope to continue to use his services on future projects. He took our ideas to the next level and truly brought them to life.”

Simone Worsdale

DevelAssistant Director, Communicationsoper

FIU Alumni Association

“I worked with Diego years ago and was impressed by his talent and leadership. He gave teams clear direction and always went above and beyond to ensure designs were both functional and visually striking. His impact with the agency and their clients was lasting and memorable.”

Adam D.

Developer

“Diego’s creativity, project leadership and client management is exemplary in every way. Outstanding listener able to understand and translate complex client challenges across a wide spectrum of industries. Highly credible in C-suite settings with ability to effectively articulate creative solutions and secure client commitment. A trusted colleague, highly respected team leader, and self guided creative problem solver.”

Charles Calise

Sales Manager

Lexus

“Diego joined Metallic Products LLC in 2010 as an Inside Sales Representative. He quickly demonstrated great initiative by taking an active role in developing and executing a comprehensive marketing strategy for the company. Among his many achievements, Diego led the creation of an outstanding company website, designed professional business cards, product line cards, and a full product catalog that showcased all our items.

When Diego first joined our team, our monthly sales were approximately $145,000. Through his marketing vision and strategic efforts, he played a major role in helping build what has become a multi-million-dollar business, now generating over $3 million per month in sales, with three locations in Opa-Locka, Hialeah, and Orlando.”

Ruben Cabrera

General Manager

Metallic Products
Metallic Patio Hialeah | Metallic Patio Orlando

“I was fortunate enough to work as a Senior Writer with Diego Aguirre at Marketing in Color (2017-2019,) where he served as Associate Creative Director/Graphic Designer and Creative Director. In 2020, we reconnected as a Creative Team for a six-month contract with The Keynote Group.

Diego’s expertise encompassed more than traditional and current design principles including typography, layout, and color philosophy. He was also highly committed to learning and grasping upcoming trends and impending breakthroughs in design, software, and marketing initiatives / platforms. As a Creative Director, Diego was highly professional and personable; with a great sense of curiosity, excellent time management and communication skills, and a respect towards those who worked with him and under his supervision. He was tactful, honest, reliable, and always a good listener. No superego, just consistency about the work, conceptualizing and producing the highest quality work to generate the very best outcomes for clients. A pleasure to work, a super nice guy, and terrific asset to any team.”

Nanette Hardee

Senior Copywriter

“I worked with Diego in my first job out of college and he immediately demonstrated what it was to be a true professional. He was a mentor not just for his team of designers, but for the whole agency and made my transfer from academia to the working world as seamless as possible. He bridged the gap between creative design and analytics in a way I’ve rarely seen since and it truly was a pleasure to be able to work with him.”

Andrew Shaffer

Director of Data, Analytics and Insights

NP Digital

“Diego is a very focused and creative individual. I worked closely with him on quite a number of video projects that required his graphic design skills and attention to detail. From brain-storming concepts to on-set art direction and campaign completion, Diego was an asset to all the projects I worked with him on. And I know from other video producers, he was an asset to their projects too.”

Simon Faulkner

Commercial Video Producer

“I had the immense pleasure of working with Diego from 2017 to 2019 while at Marketing in Color in Tampa, FL. I was an Account Manager during that time and worked closely with Diego as he led creative strategy across all our agency accounts.

Diego is a creative leader in the truest sense: always turning problems on their heads, pushing creative bounds, and shaping his team to do the same while empowering their ideas and professional development. No matter the creative challenge that came our way (umbrella branding for an international house of brands, website overhauls and redesigns, content marketing from blogs to podcasts, and so much more), I always felt confident to have Diego by my side in addressing our client needs, all while doing so across a range of industries from manufacturing to restaurants to healthcare.



He’s a master of the pitch, engrossing clients in the creative possibilities to expand their brands, all while keeping objectives and KPIs central to each task at hand. And he considers more than just the task, thinking fully about the brand ecosystem and how all facets of a brand’s marketing efforts interact with one another.



Since my time at Marketing in Color with Diego, I’ve worked across other agencies, both external and in-house, and with brands like Disney and Pandora jewelry. I can confidently say Diego is a rare breed amongst my colleagues, past and present—someone so passionate and dedicated to every fiber of his work and someone that you can count on unquestionably through pitches, strategy, projects, and beyond. He’s also simply fun to work with and have on your team, a key player and mover of work culture.”

Jessica Keesee

Strategic Partnerships Manager

Pandora

“
When we hired Diego for our marketing firm, we did so for his outstanding graphic design skills. But quickly realized we got way more than we bargained for. Diego defines what it means to have initiative, which he displays in so many ways. He’s a strong, strategic thinker and is completely comfortable sharing his knowledge and expertise with clients. What really stands out is his passion for mentoring others. When it comes to building design teams, he encourages others to do their best work while building a culture of team performance. Taking a group of creative personalities who can be notoriously undisciplined and turning them into a cohesive creative force is something he excels at. While he has great confidence in his leadership skills, his open-minded personality provides space for collaboration that other creatives gravitate to. He’s trustworthy and can quickly put his positive stamp on any organization he joins.”

John Parrish

VP, Creative Services

Evergreen Wellness

“
In addition to having outstanding management skills and continuously updated design skills, one of Diego’s greatest strengths is strategic development. He is highly adept at comprehending complex business marketing challenges, envisioning solutions, and breaking them down into cohesive, achievable steps. He is a true visionary who couples his vision with contagious passion that motivates internal teams, and engaging communication skills that consistently impress clients. He is extremely dedicated, has a very strong work ethic, and always goes the extra mile to get things done. On top of all his professional credentials, Diego is deeply ethical and honest; a genuinely good person who is well-liked and respected by clients as well as his peers and superiors – an absolute pleasure to work with.”

Cheryl Parrish

President & CEO

Evergreen Wellness

“As the CEO of a century old manufacturing company, I had the opportunity to work with Diego on rebranding the Company. He helped us draw information from employees, customers, and even competitors to better understand how our company was perceived in the marketplace and to create a new branding strategy to promote the messaging we desired. His designs helped bridge the long history of the company with the new direction for the future. They were simple, elegant, unique, and effective. He created new logos, icons, style guides and transformed our websites, signage, stationery, business cards, packaging, tradeshow booths, and even dress codes. The impact was meaningful and very successful. His creativity, attention to detail, and ability to translate an organization’s mission into tangible designs and messaging is truly unique. His communication to the client and ability to maintain a schedule was also very impressive.”

Shawn Kitchell

Chief Executive Officer

Regal Products

“As further testament to Diego’s abilities, I later acquired a new company in a completely different market segment that desperately needed some creative rebranding. I did not hesitate to engage Diego once again in this endeavor. As with my previous experience, his work was exceptional and the outcome much better than I expected. The value he brings is tremendous. Not to mention that he is a genuinely good guy who is a pleasure to work with.”

Shawn Kitchell

Chief Executive Officer

Regal Products