Holley & Pearson-Farrer LLP is a boutique law firm focused on public and corporate finance, advising clients on complex transactions that support infrastructure and economic development nationwide. Their work is defined by precision, clarity, and a forward-looking mindset, balancing technical depth with practical guidance for public-facing institutions. The website needed to feel modern and confident, using bold visual language to reflect both the sophistication of their work and the firm’s distinct identity.
The client came in with a clear aesthetic preference, asking for bold typography, strong geometry, and magenta to anchor the visual identity. I took those inputs and shaped them into a disciplined system, letting my logo design’s framing and arrow motifs inform layout and structure while carefully balancing color and negative space so the design stayed sharp and intentional. The result is a brand and website that feel confident and distinctive, using structure to mirror the precision of the firm’s work. This work was completed during my time at The Modern Firm. I carried out the entire design process, from the concepting stage, through the final delivery.
This work was completed during my time at The Modern Firm. I carried out the entire design process, from the concepting stage, through the final delivery.
More Design Samples From My Time At TMF
