Treehouse Law, LLP is a consumer advocacy firm focused exclusively on class action litigation against companies that engage in false or misleading practices. Their work centers on strategic, high-impact cases designed to create accountability and drive meaningful reform in the marketplace. The logo needed to visually express the firm’s name and values while feeling confident, professional, and distinctive in a crowded legal space.
The client came in knowing they wanted to reference their name visually and make green the dominant color, but needed help finding the right balance between literal imagery and abstraction. I explored multiple directions, then refined the concept into a badge-style mark built around a strong tree symbol, pairing it with The Seasons typeface to introduce organic character without losing authority. The final logo feels iconic and grounded, capturing the firm’s identity while laying a solid foundation for a cohesive brand system that would make its way onto their website, designed by Marc Gabrielle Laurio.
This work was completed during my time at The Modern Firm. I carried out the entire design process, from the concepting stage, through the final delivery.
More Design Samples From My Time At TMF
