Wade Ash LLC is a Colorado trust and estate firm representing individuals and families in complex planning, administration, and litigation matters statewide. The firm is known for long-term client relationships, deep subject-matter expertise, and a disciplined, high-standard approach to sophisticated estate work. For the brand, they needed a logo that felt refined and structural without leaning on the typical Colorado mountain imagery that dominates firms in the region.
They wanted a mark that reflected their shared interest in architecture and art, with the letters W and A implied through geometry rather than spelled out literally. I designed a structural, geometric lettermark built on strong lines and balanced proportions, focusing on clarity, restraint, and recognizability. The final logo feels modern and architectural, giving the firm a distinctive visual anchor that signals precision and confidence.
This work was completed during my time at The Modern Firm. I carried out the entire design process, from the concepting stage, through the final delivery.
More Design Samples From My Time At TMF
