As a graphic designer, there’s a distinct satisfaction in seeing your first design used in the real commercial world. Designing for small audiences is one thing. Designing something that lives on trucks, packaging, signage, and materials moving down highways is another. That level of visibility builds both confidence and credibility early in a designer’s career.
The Metallic Products identity needed to speak the visual language of the metal distribution industry. Strong geometry, structural forms, and shapes familiar to manufacturers and fabricators were essential. In a space dominated by large, established players, the goal was clear recognition at a glance.
The color palette had to feel industrial but not dull. Introducing lime as an accent brought energy and distinction without breaking industry expectations. It became a defining element that helped the brand stand out consistently in the real world.
For more on Metallic Products, my first role as a graphic designer, view the full case study.For more on Metallic Products, my first role as a graphic designer, view the full case study.
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