Grasso Law Firm P.C. is a civil liability defense firm representing individuals, public entities, and private organizations across Arizona in high-stakes litigation. Their work is rooted in preparation, discipline, and a trial-ready mindset, with a strong emphasis on communication and long-term client trust. The logo needed to project authority and confidence while feeling refined and intentional rather than heavy or dated.
The client came in with a strong point of view, centered on black as a core brand color and a request for the “G” in Grasso to function as both icon and wordmark. I translated that into a restrained typographic mark using Aviano, chosen for its balance of classical weight and modern polish, and focused on clear hierarchy and contrast to keep the logo strong but uncluttered. The final logo feels grounded and authoritative, conveying gravitas without relying on excess ornamentation. This design and it’s aesthetic would go on to inspire my design work on their website.
This work was completed during my time at The Modern Firm. I carried out the entire design process, from the concepting stage, through the final delivery.
More Design Samples From My Time At TMF
