Rapha Wellness is a collaborative healing center in Bayonne, New Jersey, serving pediatric and adult patients through integrated physical therapy and wellness care. Their approach combines licensed specialists, hands-on treatment, and modern techniques to support recovery that lasts beyond the clinic. The brand needed a logo that felt optimistic, contemporary, and reflective of whole-body healing rather than clinical routine.
They were exploring several directions but kept circling back to the idea of a strong, singular mark that could anchor the brand. I focused on shaping the letter R into a symbol that carried layered meaning, pairing it with Chalet New York 1970 and a cyan-to-purple gradient that felt energetic, vibrant, and optimistic. The final logo balances immediate recognition with a quieter message underneath, reinforcing the idea of health improving over time. Look long enough and you’ll find a heart shooting up towards the sky.
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