Lina is an innovation facilitator and leadership development professional who works with organizations, leadership teams, and entrepreneurs to strengthen decision making, execution, and growth. Her work blends strategic thinking with hands on methods, helping clients turn ideas into action through structure, momentum, and practical tools. The brand needed to feel confident and modern while conveying her role as someone who can carry the weight of complex business challenges and help move them forward.
She came in with a strong vision centered on Atlas carrying the globe, paired with a high contrast palette of dark charcoal and bright cyan, and the challenge was honoring that symbolism without letting it feel heavy or dated. I explored multiple directions before refining the mark into a simplified, iconic form supported by clean typography and a focused color system that kept the visual language sharp and contemporary. The final logo balances strength and approachability, reflecting Lina’s role as both a strategic guide and an active partner in her clients’ growth.
The look of the design would go onto inspire the business card design.