FIU Alumni is a global community connecting graduates back to the university through events, engagement, and a shared identity rooted in school pride. The organization focuses on keeping alumni connected wherever they live, using experiences that feel welcoming, energetic, and inclusive. I was recommended to Simone Worsdale to design collateral for the Worlds Ahead Tour, which needed to carry the spirit of FIU beyond Florida and into new cities.
The team needed a print flyer that could quickly communicate tour details while standing out in busy, real world environments. I led with a custom illustration created specifically for the campaign and built the flyer around it, using FIU’s blue and gold along with the mascot to create immediate recognition and momentum. The final piece feels bold and lively, giving the tour a distinct visual identity that could scale across future materials. This would set the pace for the digital designs for the campaign.
Related Samples for FIU Alumni Association
