
FIU Alumni represents a global network of graduates connected by shared experience, school pride, and ongoing engagement with the university. The organization focuses on keeping alumni connected wherever they live through outreach that feels energetic, inclusive, and rooted in FIU identity. I was recommended to Simone Worsdale to design collateral for the Worlds Ahead Tour, and the digital pieces needed to extend the campaign’s momentum beyond the printed flyer and into inboxes and online spaces.

They needed email and banner designs that could cut through noise, support the tour rollout, and visually align with the accompanying print flyer. I built both pieces around the custom illustration developed for the campaign, pairing it with FIU’s blue and gold, bold typography, and a layout that prioritized immediacy and action across screen sizes. The final email and banners feel lively and cohesive, reinforcing the tour’s identity while helping drive awareness and participation across digital touchpoints.
