
FIU Alumni represents a global network of graduates connected through shared experience, school pride, and ongoing engagement with the university. The organization creates opportunities for alumni to reconnect, stay involved, and feel part of the FIU community wherever they live. I was recommended to Simone Worsdale to design collateral for the Worlds Ahead Tour. The tour needed a visual centerpiece that could carry FIU’s presence beyond Florida while feeling energetic and immediately recognizable.
The team wanted a fresh, custom illustration that could anchor the tour and scale across multiple cities, starting with the idea of an FIU bus traveling to alumni communities. I developed a campaign illustration featuring the FIU mascot driving the bus and designed it so each stop could be customized with local landmarks in the background. The final illustration became the core of the campaign, giving the tour a playful, high energy identity that felt unmistakably FIU.
This illustration would go on to become the center point of the flyer design and digital designs for the campaign.
