Business Cards & Sales Collateral for a Metal Distributor

Metallic Products

Metallic Products line card and the business cards

This is where the fun part began for me! Moving beyond a single mark and into full brand and sales collateral allowed the Metallic Products identity to take real shape. I leaned into geometric forms wherever possible… visual language that fabricators and manufacturers encounter every day. The lime green accent became a useful tool for directing attention and introducing a level of energy the industry wasn’t accustomed to seeing.

Metallic Products business cards
Metallic Products patio business cards

The sales team needed a complete set of materials, from business cards and stationery to envelopes and printed tools used in the field, including the line card. Each piece reinforced consistency while keeping the brand bold and recognizable.

Metallic Products sales and profit goal chart

For more of the Metallic Products story, view the full case study.