Joan Love runs a Miami based event agency that produces high end experiential events for luxury brands across fashion, technology, business, and sports. Her work is shaped by deep local relationships, international training, and a business minded approach that prioritizes purpose, execution, and long term partnerships. The brochure needed to feel unmistakably Miami while standing apart from typical agency materials and sparking curiosity the moment someone picked it up.
Joan wanted a piece that felt bold, local, and unexpected, while avoiding the predictable look and format of standard event brochures. I pulled from Miami’s Art Deco color language, paired it with strong typography and a nighttime South Beach image, and pushed the format into a square fold to immediately signal that this was something different. The final piece feels vibrant and confident, capturing the energy of the city and positioning the agency as distinctive and memorable.