Luly Balepogi, known as Luly B, is a leadership coach and entrepreneur who works with women building businesses and lives aligned with their gifts, values, and priorities. Her work blends emotional depth with practical strategy, helping clients take action, navigate career and family demands, and build confidence through community and accountability.
She was finishing her first book around the same time, we were building her brand. Luly wanted her book Balance Is Bullshit to match the tone and energy of her logo and new website, while standing on its own in a crowded bookshelf. I carried over the tricolor palette, strong typography, custom photography, and open layout language, making deliberate choices so the design felt confident without feeling busy. The final cover felt personal and unapologetic, aligning with her voice and helping the book stand out as it went on to become an Amazon bestseller.
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