Scout & Molly’s Boutique is a women’s fashion franchise built around personal service, approachable style, and a shopping experience that feels welcoming rather than intimidating. As the brand expanded, it needed a pull-up banner that could support franchise conferences, recruiting events, and new store openings while communicating the opportunity quickly. The piece also needed to connect directly to the franchise brochure so both materials felt like parts of the same system.
I carried over the brochure’s playful typography, boutique photography, wood texture, and pink and green accents, then simplified the message for a format meant to be read from a distance. The large fashion image creates the first point of impact, while the store photography and short franchise benefits give viewers enough context to step closer and engage. The final banner became a practical extension of the franchise brochure, giving the brand a strong physical presence wherever it appeared.
This was a good example of adapting one visual direction to work at a completely different scale.
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