Scout & Molly’s Boutique is a women’s fashion retailer built around a welcoming, personalized shopping experience. As the brand expanded through franchising, it needed a brochure that could introduce the franchise opportunity while giving prospective owners a genuine sense of the brand’s personality, style, and customer experience.
I leaned into the boutique’s playful, eclectic identity and let the photography take the lead wherever possible. Rather than forcing the imagery into rigid layouts, I shaped the content around it, creating a visual rhythm that highlighted the fashion, reinforced the human side of the brand, and gave the brochure a distinctive personality. The result balanced practical franchise information with a design that felt as inviting and expressive as the stores themselves.
Some projects work best when the design steps back and lets the brand speak for itself.
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