Joan Love runs a Miami based event agency producing high end experiential events for luxury brands across fashion, technology, business, and sports. Her work is shaped by deep local relationships, international training, and a business minded approach focused on execution and long term partnerships. The website needed to reflect that world visually while positioning the agency as current, polished, and immersed in the culture of events and fashion.
Joan came in wanting a site that felt aligned with the fashion blog aesthetic of the time, where imagery carried most of the experience without feeling cluttered or overly designed. I leaned into generous white space, minimal structure, and strong visual pacing, letting photography from her past events do the storytelling while guiding users naturally through the content. The final site feels editorial and confident, reinforcing the agency’s credibility through atmosphere rather than heavy explanation.