
Goalview is a personalized video portfolio service founded by Mauricio Baena that helps athletes showcase real game footage for college recruitment and professional opportunities. The platform is built around letting performance speak for itself, giving athletes a visual edge over traditional resumes and stats. The business card needed to feel minimal and confident while tying back directly to the logo design and extending naturally into the website design.
Mauricio wanted a card that felt timeless and bold without feeling busy, while still making the brand immediately recognizable in hand. I kept the front intentionally simple, using the implied soccer ball icon as a graphic anchor to the contact details.
The final card reinforces the visual language set by the logo and carries the same energy and palette into the website design.
