This is where the fun part began for me! Moving beyond a single mark and into full brand and sales collateral allowed the Metallic Products identity to take real shape. I leaned into geometric forms wherever possible… visual language that fabricators and manufacturers encounter every day. The lime green accent became a useful tool for directing attention and introducing a level of energy the industry wasn’t accustomed to seeing.
The sales team needed a complete set of materials, from business cards and stationery to envelopes and printed tools used in the field, including the line card. Each piece reinforced consistency while keeping the brand bold and recognizable.
For more of the Metallic Products story, view the full case study.
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