The regal project began with the creation of a new logo. The logo needed to honor the brand recognition that had been established from years in the industry. What resulted was a bold logomark that would set the pace for many styling elements for the brand.
After establishing the new Regal Products logo, the next step was to find a way to carryover typography and styling elements from the parent logo into the company’s sub-brands, such as FSDC and Caretaker. My work established a pattern that will be followed by future sub-brands as Regal Products grew and acquired.
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