Luchadough is a gourmet doughnut startup created by a friend. I don’t typically offer my design work pro bono, but in this case, I had the dual satisfaction of supporting my friend’s dream while at the same time creating a logo design with wrestling. This was a fun design!

The challenge was to create a logo that incorporated something reminiscent of the world of professional wrestling. As a lifelong wrestling fan, I had a blast with this. Basically, I created a logo mark that was a simplified representation of a Luchador mask. Luchadoughs are Mexican wrestlers, who wow audiences around the world with their athletics and colorful attire. Given that the word Lucha was within the name of the brand, this was a perfect fit for the iconography of the logo design. The typography was meant to be rugged and with plenty of personality. I gave the entire logo design a finish that made it look worn and scraped up. All of it was meant to vibe with the identity of wrestling as a whole. Black and yellow made for a badass color scheme that supported the entire theme.

In the years since, Luchadough has moved on to a different look and feel as its services evolved. Regardless, it’s a logo that I’m proud of and didn’t think twice about featuring in my portfolio.

The post Logo Design for a Lucha Themed Donut Shop appeared first on Diego Aguirre.

Unique Engineering Solutions is a Florida based engineering firm serving commercial, industrial, M.E.P., and solar clients across the U.S. and internationally. They are known for taking on unconventional projects that demand creative thinking, technical depth, and a willingness to solve problems others avoid. The website needed to shift the focus outward and show how that mindset translates into real world impact through the work itself.

They wanted a site that showcased their projects without losing the strong internal identity established through the brand. I leaned heavily into project imagery, using layout, pacing, and hierarchy to let the work lead while the color system and logo quietly anchored the experience.

The result is a modern, confident site that presents their work as the proof of their thinking and positions the brand as capable, selective, and forward looking.

The post Website Design for an Engineering Firm appeared first on Diego Aguirre.

Unique Engineering Solutions is a Florida based engineering firm serving commercial, industrial, M.E.P., and solar clients across the U.S. and internationally. They are known for taking on complex projects that demand original thinking and deep technical judgment rather than repeatable formulas. Their social media cover imagery needed to reflect that uniqueness mindset while extending the existing brand system into a more tactile, behind the scenes context.

They wanted social profiles that felt cohesive with the logo, cards, and guidelines without relying on finished project photography. I chose to build cover imagery around an engineer’s desk environment, using blueprints, tools, and everyday work objects to create something grounded and recognizable. The result connects the brand to the people and process behind the work, reinforcing identity through atmosphere instead of work results.

The post Social Media Branding for an Engineering Firm appeared first on Diego Aguirre.

Unique Engineering Solutions is a Florida based engineering firm serving commercial, industrial, M.E.P., and solar clients across the U.S. and internationally. They focus on complex projects that require original thinking, but timelessness above all. The business cards needed to reflect that mindset through a layout that felt confident, professional, and recognizable.

They wanted a card that communicated credibility quickly while staying practical. Simplicity was key. I designed a clean two part layout that balanced information hierarchy with brand presence, separating identity from contact details while keeping everything easy to scan. The final result presents the firm as precise, with the logo carrying the weight of the brand without distraction.

The post Business Card & Stationery Design for an Engineering Firm appeared first on Diego Aguirre.

Unique Engineering Solutions is a Florida based engineering firm serving commercial, industrial, M.E.P., and solar clients across the U.S. and internationally. The team is known for taking on complex work that demands original thinking, choosing challenging projects where expertise and problem solving truly matter. The brand guidelines needed to support that mindset by presenting the identity in a way that felt precise, intentional, and easy to apply in real world situations.

They needed a practical reference that vendors and partners could use without guesswork, covering everything essential without unnecessary filler. I designed the guidelines to be straightforward and structured, focusing on logo usage, typography, color palette, and core rules in a format that could be scanned quickly and applied consistently. The result is a functional tool that protects the integrity of the brand while making it simple to reproduce accurately across print, signage, and other applications.

The post Brand Guidelines Design for an Engineering Firm appeared first on Diego Aguirre.

Unique Engineering Solutions is a Florida based engineering firm serving commercial, industrial, M.E.P., and solar clients across the U.S. and internationally. The team is known for taking on complex projects that demand original thinking, choosing depth and challenge over volume. The logo needed to communicate selectivity, ingenuity, and the confidence to stand apart in a field dominated by sameness.

They came in wanting a mark that expressed uniqueness without relying on obvious industry symbols, while still feeling credible and technical. I developed a logo built from a merged U and fingerprint, using line work inspired by blueprint drawings and pairing it with a modern sans-serif to balance precision and character. The final system works as a standalone icon or flexible wordmark, giving the brand a recognizable signature that signals originality even when used on its own.

The post Logo Design for an Engineering Firm appeared first on Diego Aguirre.

Rapha Wellness is a collaborative healing center in Bayonne, New Jersey, where licensed therapists and wellness professionals provide personalized care for pediatric and adult patients. Their work combines holistic treatment, modern technology, and hands on education to support recovery that lasts beyond the clinic. The business cards needed to extend the brand into a small, tangible format that felt optimistic, contemporary, and aligned with the energy of the logo.

They wanted cards that felt bright and inviting while still looking professional and grounded in the identity we had already established. I treated the card as a split expression of the brand, keeping the front light and minimal with subtle logo presence and clean type, then using the back as a bold hit of color with the full gradient and white mark. The result was a compact piece that carried the same sense of momentum and care as the larger brand system.

The post Business Card Design for a Healing Center appeared first on Diego Aguirre.

Rapha Wellness Center is a collaborative healing center in Bayonne, New Jersey, serving pediatric and adult patients through integrated physical therapy and wellness care. Their approach brings licensed professionals together to combine hands-on treatment, modern techniques, and patient education in support of long-term recovery. The mailer needed to introduce the center to the community with energy and warmth while reinforcing the care-driven tone of the brand.

They wanted the first piece landing in mailboxes to feel inviting and optimistic without drifting into medical or institutional territory. I carried over the circular forms from the logo, separated the core colors so they could play off one another, and structured the layout to feel lively while still easy to take in at a glance. The final mailer presents the center as open, confident, and ready to welcome the community into a new space focused on wellness.

The post Mailer Design for a Healing Center appeared first on Diego Aguirre.

Rapha Wellness is a collaborative healing center in Bayonne, New Jersey, serving pediatric and adult patients through integrated physical therapy and wellness care. Their work brings licensed specialists together under one roof, combining hands-on treatment, education, and modern techniques to support long-term recovery. The brochure needed to feel calm, welcoming, and aligned with the brand’s focus on whole-body care and human connection.

They wanted the trifold to extend the visual language of the logo without feeling busy or clinical. I leaned into circular motifs pulled directly from the mark, separated the cyan and purple tones to create rhythm, and used generous white space to keep the experience light and readable. The final piece feels balanced and intentional, reinforcing the brand while giving patients space to absorb information at their own pace.

The post Trifold Brochure Design for a Healing Center appeared first on Diego Aguirre.

Rapha Wellness is a collaborative healing center in Bayonne, New Jersey, serving pediatric and adult patients through integrated physical therapy and wellness care. Their approach combines licensed specialists, hands-on treatment, and modern techniques to support recovery that lasts beyond the clinic. The brand needed a logo that felt optimistic, contemporary, and reflective of whole-body healing rather than clinical routine.

They were exploring several directions but kept circling back to the idea of a strong, singular mark that could anchor the brand. I focused on shaping the letter R into a symbol that carried layered meaning, pairing it with Chalet New York 1970 and a cyan-to-purple gradient that felt energetic, vibrant, and optimistic. The final logo balances immediate recognition with a quieter message underneath, reinforcing the idea of health improving over time. Look long enough and you’ll find a heart shooting up towards the sky.

The post Logo Design for a Healing Center appeared first on Diego Aguirre.